Varsity Brands
Academic achievement and athletic brands
Year of Investment
2018
Sector(s)
Business & Consumer Services
Status
Realized
Website
varsitybrands.com(Link opens in new window)Headquarters
Dallas, Indianapolis, Memphis
Varsity Brands is a vertically integrated, one-stop service provider delivering customized solutions for Sport and Spirit activities through two go-to-market brands: BSN Sports is a leading provider of team sports uniforms, apparel and equipment nationwide, and Varsity Spirit is a top provider of cheer uniforms, competitions and training camps, as well as band and dance apparel and yearbooks for K-12 schools, colleges, gyms and clubs.
Investment Summary
In 2014, Charlesbank acquired Varsity Brands for approximately $1.5 billion, providing liquidity to the employee owners. In 2018, we sold the company to a financial sponsor and made a significant co-investment alongside them.