Neptune Retail Solutions

Neptune Retail Solutions logo

Shopper marketing solutions

Neptune is a leading provider of marketing services across the US and Canada, serving many of the world’s most well-known brands. It delivers unparalleled growth for retailers and CPGs by leveraging transaction insights, activating billions of data points, and providing integration capabilities across the shopper journey to drive consumer action when it matters most. Neptune leverages a vast network of retailer partners to offer a leading digital promotion network and In-Store advertising at the shelf-edge.

Investment Summary

Charlesbank acquired Neptune (then News America Marketing) in 2020 from News Corp., leveraging our extensive experience with corporate carve-outs. We appointed Bill Redmond, a seasoned executive, to serve as CEO and undertake an ambitious value creation plan and a digital transformation.