Mediaocean
Software for ad agencies and brands
Year of Investment
2021
Sector(s)
Technology
Status
Current
Subsector
Application Software
Website
mediaocean.com(Link opens in new window)Headquarters
New York, NY
Team
Mediaocean is a leading software platform serving advertising agencies and brands with a suite of software products for ad campaign management, execution and delivery. Serving as the system-of-record for ad spend, its platform has a full suite of products for ad agencies and marketers to manage and deliver their advertising programs. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data – powering end-to-end advertising campaigns from planning, buying and selling to analysis, invoices and payments.
Investment Summary
In 2021, Charlesbank’s Technology Opportunities team acquired a minority interest in Mediaocean as part of a majority recapitalization. With this transaction, Mediaocean is well-positioned to continue pursuing its multiple organic growth avenues and building the preeminent consolidation platform in the advertising technology industry.